Since 99,800, BYD has fired at Japanese cars with Qin DMi？

Editor’s Note: Since BYD introduced the hybrid technology, it has really caused a bloody storm in the market. If Tesla started the new energy era and fired a shot at fuel vehicles, then BYD’s hybrid technology announced that the market for pure fuel vehicles is counting down. No matter whether it is Japanese or German, if it does not speed up the transformation, it will probably be eaten by the market. Last night, BYD released the 2023 Qin PlusDMi with a starting price of only 99,800 yuan, which is a desperate attempt by the Japanese.

On the evening of February 10th, BYD officially launched the 2023 Champion Edition, including five models, with the price ranging from 99,800 yuan to 145,800 yuan. Among them, the leading price of 55KM is only 99,800 yuan, while the starting price of 120KM is not high, which is 125,800 yuan. It can be said that as an A-class car, it has ushered in an epic super catfish, and BYD Qin Plus has already entered the hinterland of most fuel vehicles.

From the parameter point of view, BYD DMi super hybrid technology takes Xiaoyun-plug-in special 1.5L high-efficiency engine, EHS electric hybrid system and DM-i super hybrid special blade battery as the core to create an electric hybrid technology, with an acceleration of 7.3s per 100 kilometers, a fuel consumption of 3.8L per 100 kilometers and a comprehensive battery life of 1245km.

In other aspects, the 8.8-inch central control floating screen has been upgraded, based on 4G DiLink 4.0 technology, the high-end version has been upgraded with 8 speakers and seat heating, equipped with NFC card keys and intelligent key, and the system has also been upgraded with some control logic. Some of these upgrades can also be achieved through OTA upgrades.

Although from the practical point of view, the 120KM version is more cost-effective, considering that the comprehensive fuel consumption has been as low as 4L, this version is actually no big problem in daily use. However, for commuting, the 120KM version can be used as a pure tram to some extent.

At this level, Japanese cars really have a strong foundation. We are familiar with brands such as Toyota for more than ten years, and the price range is just around 100,000. At present, Corolla also introduces a dual-engine hybrid system, and the fuel consumption is generally maintained at 4.2-4.8L, while the fuel consumption of hybrid cars such as Honda Fit is maintained at around 5.3L

From the dimension of fuel consumption and saving money, Japanese cars have no advantage at present, and the plug-in hybrid power of BYD is stronger than that of Japanese cars, that is to say, in the range of 100,000-200,000, Japanese cars are basically smashed by BYD in other aspects, not to mention intelligence, and Japanese cars have almost just started in intelligence.

In the past few years, BYD stopped the research and development of fuel vehicles, focusing on DMi, DMp hybrid and pure electric EV vehicles. In a short time, the sales volume approached 2 million a year. If it continues to maintain a high growth rate in 2023, it may exceed the target of 3 million vehicles. This is actually very scary. Compared with the high-end models like Han and Tang Dynasties, BYD’s real sales responsibility is probably the models like Qin and Song Dynasties.

Last year, Japanese cars had a huge problem in sales volume, and Honda was even more in jeopardy. Toyota managed to keep the data good after cutting prices, but in any case, domestic automakers are encircling Japanese cars through new energy and hybrids, among which independent brands such as Geely Haval and Chery compete on low-cost fuel vehicles. Although Japanese cars still maintain the advantages of fuel consumption, I am afraid that domestic cars are better because of the personalized needs of consumers, especially the intelligent needs.

Judging from the sales volume in January, BYD ranked first with 151,341 cars, while Japanese cars were obviously not so good. Toyota sold 113,800 cars, down 23.5 year-on-year, Honda sold 64,193 cars, down 56.2% from the same period last year, and Nissan sold only 47,521 cars in China, down 64.4% from the same period last year. The sales of domestic cars, even the silent manufacturers like Chery, reached 74,246, and Changan Automobile and Geely Automobile also exceeded 100,000.

On the hybrid level, BYD’s DMi and DMp stand out, but Geely’s Raytheon hybrid and Great Wall Chery’s DHT are developing steadily. Although the hybrid cost of Geely Great Wall and others is obviously not lower than BYD, it still has a price advantage compared with the general joint venture car.

The most important thing is that Japanese cars can’t keep up with the rhythm at all, not only in the new energy hybrid (although the hybrid was actually started by Japanese cars), but also in intelligence, which can’t meet the hard demand of domestic consumers for intelligence, big screen and car networking. Japan has missed the era of the Internet and smart phones, and it no longer has the imagination to match the era of intelligence. This is the big dilemma.